Pennywinks Logo

A jigsaw puzzle company called Pennywinks?

In this post we’d thought it would be a good idea to share how we got our strange and quirky brand name Pennywinks and what it means to us.

From the outset we had a strong vision for the art that we wanted to create for our 1000 piece jigsaw puzzles. The idea of producing fantasy, whimsical, steampunk and atmospheric themed artwork helped drive the brand name but we were also inspired by something else… our favourite shops as children.

Thoughts of fantasy, enchantment and magical images took one of us back to a shop called ‘Penny Farthing’ which surprisingly still exists today. Described as a  ‘an Aladdins cave’ full of wonderful, quirky gifts such as crystals, quartz, gems, mood rings and ornaments. We loved the idea of “Penny Farthing”, however the bike enthusiast within the team questioned what a bicycle had to do with jigsaw puzzles?

A little skeptical about a company named Penny Farthing that sells jigsaw puzzles
A little skeptical about a company named Penny Farthing that sells jigsaw puzzles 

This name led us to reminisce about more shops including retro / Victorian era toy and joke shops. We liked the idea of having a Victorian element to the brand.

Childhood shops that inspired us when trying to think of a name for our puzzle company
Childhood shops that inspired us when trying to think of a name for our puzzle company

Focusing on Victorian themes we started to research Victorian toys. ‘Tiddlywinks’ was one name that popped up. One member was very keen on this name but the others not so much. Then EUREKA someone combined this with Penny farthing. Voila. Pennywinks was born! We all loved it and instinctively agreed that a top hat should be part of the logo.

How we created the Pennywinks brand name
How we created the Pennywinks brand name 

So there you have it.  We would love to know your thoughts of our brand name and logo, let us know on the socials.

Feel free to hit us up on instagram @the_pennywinks to see our puzzles in the making and follow us on Facebook join our community of puzzle lovers. Come and join us on our epic journey in bringing Pennywinks to life.